Services / Marketing strategy
A strategy you can actually work with
Marketing strategy for companies and startups that ends with a plan of steps, not a slide deck for the drawer. Who you sell to, with what offer, through which channels, on what budget and which numbers tell you it works.
In short
A marketing strategy decides where money and time go so the business grows. I start from numbers: margin, customer value, current channels and competitors. The result is a 90-day and a one-year plan with budget and KPIs.
For startups I build a go-to-market plan: who to sell to first, which offer and price to test and which channel to launch first, so you do not burn the budget on everything at once.
When it makes sense to call me
- 01
You are launching a product or company
You have a product or an idea and need to know who to sell it to first and through which channel.
- 02
Marketing runs without direction
You run ads, social media and e-mail but cannot tell what brings revenue and what only costs time.
- 03
You plan growth or a new market
You want to raise the budget, enter a new country or add a product and need a plan with numbers.
What the strategy covers
Market and competitors
Who your customers are, what they search for, how competitors communicate and which position in the market nobody holds.
Customers and offer
Who the product is for, which problem it solves, why buy from you and at what price.
Channels and budget
Which channels to launch, in what order and how much to put in, derived from margin and customer value.
KPIs and measurement
The numbers that define success: customer acquisition cost, ROAS, MER and payback. And how to measure them.
90-day and one-year plan
Concrete steps week by week, who does them and what gets reviewed at the end of each month.
How I work
Intro call
Goals, company numbers, what already works and what does not.
60 minutesResearch
Market, competitors, your ad and website data and customer questions.
researchStrategy
A document with decisions, budget, KPIs and a plan of steps.
documentHandover
We go through it together and you or your team can start right away. I can also take over execution.
workshop
What you get
- A strategy document with decisions and the reasons behind them, not generic advice.
- Budget and KPIs for 90 days and for the year.
- A step-by-step plan by week, with who does what.
- A workshop where we walk through the strategy with you or your team.
- Execution if needed. I can take over campaigns, tracking and marketing leadership.
Tools
GA4 · Google Ads · Meta Ads · Google Search Console · Meta Ad Library · Microsoft Clarity · Looker Studio
What it costs
- Marketing strategy for a company: from €1,900. Market, offer, channels, budget, KPIs and a 90-day plan.
- Growth and go-to-market strategy for a startup: from €2,900. First market, offer and price, first channel and a test plan.
- Whole-company marketing audit: from €990. All channels, data and website, findings ranked by impact.
- Consultation, 90 minutes: €190. When you need an opinion on one specific question.
The price is per project, not per hour. I am not a VAT payer, prices are final.
Frequently asked questions
What is the difference between a strategy and a fractional CMO?
A strategy is a one-off project with a plan. A fractional CMO is ongoing marketing leadership: someone who also runs the strategy and reviews it every month.
Can you build a strategy for a startup with no data?
Yes. Then I rely on market and competitor research and customer questions, and the plan starts with cheap tests that bring the data.
Will you help with execution?
Yes. I can take over ads, tracking, e-mail and marketing leadership, or hand the plan to your team or agency.
Do you work with companies in the US?
Yes, remotely. Calls are scheduled in overlapping hours and the strategy can cover the US market as well as Europe.
Contact
Let’s plan your growth
Tell me what stage your company or product is at. Reply within 24 hours.
- Reply within 24 hours
- Bratislava · remote for Europe and the US
- First audit free