Services: PPC and performance marketing
Performance marketing · Bratislava · remote
PPC and performance marketing for e-commerce and B2B brands: Google Ads, Meta Ads, ChatGPT Ads, e-mail marketing and automation, analytics and reporting, consulting. Advertising that pays for itself — from strategy to daily optimisation, without an agency between you and your account.
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What I can do for you
- PPC specialist — performance advertising across platforms: Meta, Google, ChatGPT Ads, X, TikTok, Spotify, Reddit and more. Strategy, setup, daily optimisation.
- Google Ads management — Search, Shopping, Performance Max and YouTube. Capturing existing demand with a focus on ROAS and cost per conversion.
- Meta Ads (Facebook and Instagram) — campaigns for e-commerce and lead generation, creative, testing and scaling.
- ChatGPT Ads — advertising inside ChatGPT: a new channel for brands that want to be present at the answer, not only in search results.
- E-mail marketing & automation — flows and campaigns that sell on autopilot.
- Analytics & reporting — GA4 and Looker Studio without the chaos; data you actually understand.
- Brand & strategy — positioning and messaging that set the brand apart and sell.
- Consulting / mentoring — a clear direction for teams and solo founders who want to grow.
Numbers that speak for the results
| Metric | Value | Context |
|---|---|---|
| Average client ROAS | 1,100 % | across managed accounts |
| Ad spend managed | €5M+ | Meta, Google and other platforms |
| Campaigns launched | 500+ | over 6+ years in marketing |
| Award | Digital Pie Awards 2026 | 2nd place · Performance category · ROAS 1,095.5 % (from 62.7 %) |
Selected projects with concrete numbers are on the home page under Projects: for example ROAS 14,056% for a collector coin e-shop, €170,000 in revenue for a Korean cosmetics distributor or 943 leads at €0.30 for a dental clinic.
How I work
- Audit and goals. I go through your accounts, tracking and past results. We agree on goals (ROAS, CPA, number of leads) and budget.
- Strategy and measurement. Campaign structure, audiences and creative. Conversions set up in GA4, Google Ads and Meta (including the Conversions API).
- Launch and optimisation. Budgets, bids, creative, excluding what does not perform — continuously.
- Reporting. A clear Looker Studio dashboard and a short summary of what happened and what comes next.
Prefer to read first? The blog is in Slovak: what performance marketing is, Meta Ads vs. Google Ads for e-commerce and how to measure ROAS, CPA and MER.
Frequently asked questions
Who are these services for?
E-commerce stores and B2B brands that want a measurable result from advertising — revenue, leads or enquiries. I work with Slovak and Czech companies as well as projects across the EU, in Slovak, English and Ukrainian.
How does the collaboration work?
We start with a short intro call and an audit of your accounts and tracking. Then I propose a strategy and budget, set up campaigns and measurement, and optimise them day to day. You get regular reporting in Looker Studio or as a short written summary.
Do I need my own ad accounts?
Yes — campaigns always run in your accounts (Google Ads, Meta Business Manager, GA4). Data, history and access stay yours.
How fast do you reply?
I answer every enquiry from the form within 24 hours.
Let’s grow together
Send me a few lines about your project and I’ll get back within 24 hours. Bratislava · remote for SK, CZ and the EU.
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