Google Ads management

Search · Shopping · Performance Max · YouTube

Google Ads management for e-commerce and B2B: Search, Shopping, Performance Max and YouTube. Google captures existing demand — my job is to capture it at a reasonable price, with measurement that shows real revenue, not just clicks.

Get a free auditReply within 24 hours

What Google Ads management includes

  • Account audit — structure, keywords, negatives, measurement quality, bidding setup.
  • Keywords and campaign structure by search intent and product margin.
  • Shopping and Performance Max — product feed, Merchant Center, segmentation by margin and performance.
  • Ad copy and assets — RSAs, sitelinks, callouts, images.
  • Measurement — conversions from GA4, revenue values, Consent Mode, UTMs.
  • Ongoing optimisation and reporting in Looker Studio: ROAS, CPA, impression share, search terms.

Results

For a supplements e-shop, rebuilt campaigns raised ROAS from 62.7 % to 1,095.5 % and revenue by 226 % (Digital Pie Awards 2026, 2nd place, Performance). Overall I manage accounts with more than €5M in ad spend, at an average client ROAS around 1,100 %. More projects under Projects.

How I work with Google Ads

  1. Audit and measurement. First I fix what corrupts the data — conversions, values, duplicates.
  2. Structure and budget. Campaigns by intent: brand, generic queries, products, remarketing.
  3. Testing. Ad copy, audiences, bidding strategies.
  4. Scaling. Budget goes where ROAS and margin are — and away from queries that don’t sell.

Related services: PPC specialist, Meta Ads, ChatGPT Ads.

Frequently asked questions

Which Google Ads campaign types do you manage?

Search, Shopping and Performance Max for e-commerce, YouTube and Display for reach and remarketing. The choice depends on the goal and on whether we capture existing demand or create it.

Who is Google Ads a good fit for?

Companies whose product or service people already search for — e-commerce, services with local demand, and B2B. Google captures existing demand; if demand has to be created first, a combination with Meta Ads often makes sense.

What does properly configured measurement look like?

Conversions imported from GA4 or set up directly via the Google tag, conversion values (revenue) for e-commerce, Consent Mode and clean UTMs. Without that, Smart Bidding learns from bad data.

How fast do results show?

First data arrives within days; Smart Bidding usually stabilises in 2–4 weeks depending on conversion volume. Optimisation is an ongoing process, not a one-off setup.

Do I need Google Merchant Center?

For Shopping and Performance Max with products, yes. I help with feed setup and with fixing product disapprovals.

Let’s grow together

Send me a few lines about your project and I’ll get back within 24 hours. Bratislava · remote for SK, CZ and the EU.

Get in touch →