Services / Social media and brand strategy
Social media and brand strategy that sells
What people should know about you, how to say it and where. I prepare brand positioning and messaging, a social media strategy and a creative campaign concept. The result is a clear brief your team, creators or designers can produce content from.
In short
Brand strategy defines what people should know you for and why they should choose you. Social media strategy turns it into a plan: topics, formats, frequency and how content supports sales and ads.
I do not produce the content myself. I deliver the strategy, the concept and the brief, and production is handled by your team, creators or trusted partners. You pay for the thinking, not for the number of posts.
When it makes sense to call me
- 01
Your brand is hard to read
People cannot say how you differ from competitors and decide on price.
- 02
Social media without results
You post regularly but do not know whether it brings customers.
- 03
Your ads have nothing to show
Meta and TikTok need strong creative. Without a concept you test random ideas.
What I prepare
Positioning and brand
Who you are for, which problem you solve and why you. One sentence both customers and your team remember.
Messaging
Tone of voice, key messages and arguments for each customer group.
Content pillars and formats
Topics you keep coming back to, formats for Instagram, TikTok, Facebook and LinkedIn, and frequency.
Creative campaign concept
The campaign idea, hooks and scripts for ads and Reels that can be tested.
Brief and guidelines
A brief for creators and designers, brand rules and how to evaluate content.
How I work
Intro call
Goals, customers, competitors and what you already have.
60 minutesResearch
Your content, competitors in the Meta Ad Library and on social media, customer questions.
researchStrategy and concept
Positioning, pillars, formats and the creative concept.
documentHandover
A workshop with your team and a production brief. We can review content results together afterwards.
workshop
What you get
- Brand and social media strategy in one document.
- A content plan with pillars, formats and frequency.
- A creative concept for a campaign, with hooks and scripts.
- A brief for creators, designers or your team.
- A link to advertising. Content is designed to work in Meta Ads and TikTok Ads too.
Tools
Meta Ad Library · TikTok Creative Center · Instagram · TikTok · Facebook · LinkedIn · Meta Business Suite · GA4
What it costs
- Social media strategy: from €1,490. Content pillars, formats, plan and a brief for creators.
- Brand strategy and creative concept: from €1,900. Positioning, messaging and a campaign idea.
- Visual identity: through trusted designers, priced by scope.
The price is per project, not per hour. Content production is not included. I am not a VAT payer, prices are final.
Frequently asked questions
Do you manage social media accounts?
No, I do not produce or publish content day to day. I prepare the strategy and brief and help choose who will execute them.
Do you design logos and visual identity?
Brand strategy, yes. Logo and visuals are designed by trusted designers based on my brief.
Who is social media strategy for?
For companies that are on social media or want to be, and want content to support sales, not just reach.
How do I know the strategy works?
We agree on the numbers upfront: website visits from social, leads, sales from ads using the strategy content and audience growth in the target group.
Contact
Let’s put it into words
Tell me what you sell and where you want to be seen. Reply within 24 hours.
- Reply within 24 hours
- Bratislava · remote for Europe and the US
- First audit free