Services / PPC audit

A PPC audit that finds the money

An audit of your Google Ads and Meta Ads accounts, tracking included. I go through your campaigns, conversion setup and product feed. You get a list of what is costing you money today, ranked by impact. The first audit is free.

Get a free audit What the audit covers
3daysmaximum audit timefor a typical store or B2B account
0€first auditno commitment
24hfirst replyon working days
5M€+ad spend managedthe experience behind the audit

In short

A PPC audit is a review of your ad accounts and tracking: whether the budget goes where it earns, whether Google and Meta see your real orders and where money leaks. The output is not a thick PDF but a short list of findings with an estimated impact and the order to fix them in.

I do the audit in your account with read-only access. I change nothing until we agree on the next step.

When it makes sense to call me

  • 01

    Results got worse and you do not know why

    Cost per order is rising, ROAS is falling and nothing major changed in the account. The cause is often tracking or where the budget has shifted.

  • 02

    You are taking over from an agency

    You want to know what state the account is in, what works and what is just history, before you change the strategy.

  • 03

    You want a second opinion before scaling

    You plan to raise the budget or enter a new market and want to be sure you are scaling something that actually makes money.

What I check

  • Campaign structure and goals

    Whether campaigns match what you sell, whether brand is separated from generic searches and whether goals and bid strategies make sense for your margin.

  • Conversion tracking

    Duplicates, missing order values, Consent Mode v2, Enhanced Conversions and Meta Conversions API. Bad data is the most common reason for weak results.

  • Feed and Merchant Center

    Disapproved products, missing attributes and titles that do not sell. For an online store, the feed decides how Shopping and Performance Max perform.

  • Budgets and bids

    Where the money actually goes, which campaigns are limited by budget and where you pay for clicks that bring nothing.

  • Search terms, audiences and creative

    Search terms with no purchases, overlapping audiences in Meta Ads and ads nobody has refreshed in a long time.

How I work

  1. Access

    You send me read-only access to Google Ads, Meta Business Manager and GA4. It takes a few minutes.

    10 minutes

  2. Analysis

    I go through the accounts, tracking and feed. For larger accounts we agree on the scope upfront.

    1 to 3 days

  3. Results

    You get a list of findings by impact and I walk you through them on a short call.

    30-minute call

  4. Next step

    You make the fixes yourself, with your team or with me. It is your call.

    no commitment

What you get

  • A list of findings ranked by how much money each one costs you.
  • Concrete steps: what to fix first, what can wait and what to leave alone.
  • A short call where we go through the results and your questions.
  • I change nothing without your approval. The audit is read-only.
  • No commitment. The first audit is free.

Tools

Google Ads · Meta Ads Manager · Merchant Center · GA4 · Google Tag Manager · Looker Studio

What it costs

  • Express audit: free. Google Ads or Meta Ads, a list of what is costing you money, ranked by impact.
  • In-depth audit with a 90-day plan: from €490. All campaigns, conversion tracking, feed and creative, and the order of steps for three months.
  • Website SEO audit: from €490. Technical SEO, content and visibility in AI search.

I am not a VAT payer, prices are final. If you want me to put the findings into practice, we continue with management from €400 a month.

Frequently asked questions

Is the audit really free?

Yes. The first audit of one account is free and comes with no commitment. If you want an in-depth analysis of several accounts or markets, we agree on scope and price upfront.

What access do you need?

Read-only access to Google Ads, partner access to Meta Business Manager and the Viewer role in GA4. If possible, also Merchant Center and Google Tag Manager.

What if I already have an agency?

No problem. The audit is an independent second opinion. You can hand the results to your agency and have them fix things. I do not touch the account.

How long does the audit take?

For a typical store or B2B account, up to three working days after I get access.

Do you also check ChatGPT Ads and Microsoft Ads?

Yes, if you use them. The principles are the same: tracking, structure, budget and real revenue.

Contact

Send me your account

Tell me what you sell and which channels you use. Within 24 hours I will get back to you with the next step toward your audit.

  • Reply within 24 hours
  • Bratislava · remote for Europe and the US
  • First audit free