Services / E-mail marketing
E-mail marketing that sells
Automated e-mails and newsletters for online stores. Welcome series, abandoned cart, post-purchase e-mails and win-back of inactive customers. Flows that work every day without you sending them by hand.
In short
E-mail marketing for an online store rests on two things: automations (flows) that react to customer behavior, and regular campaigns to your whole list. Flows are set up once and keep earning.
I work in Klaviyo and similar tools, connect e-mail with your ads and measure e-mail revenue in GA4 and in your store, not just by opens.
When it makes sense to call me
- 01
Your list grows, but you never write to it
You have thousands of contacts and only send an e-mail when there is a sale. Customers forget you exist.
- 02
Nobody follows up on abandoned carts
People add products to the cart and leave. Without a reminder, most of them never come back.
- 03
You cannot tell if newsletters make money
You see opens and clicks, but not revenue. You do not know which e-mails are worth sending.
What I set up
Automated flows
Welcome series, abandoned cart, browse abandonment, post-purchase and win-back. The foundation that earns every day.
Abandoned cart and products
Reminders with the actual products from the cart, in several steps and with sensible timing.
List building
Forms and pop-ups that do not annoy, with double opt-in and in line with GDPR.
Campaigns and segments
Newsletters based on what customers bought and when they last ordered. Fewer e-mails that more people open.
Deliverability and tracking
SPF, DKIM and DMARC so your e-mails stay out of spam, and revenue tracking for every flow and campaign.
How I work
Audit
I review your tool, your list, deliverability and what you already send.
2 to 3 daysCore flows
I set up the five flows with the biggest impact on revenue.
2 to 3 weeksCampaigns
Segments and a newsletter calendar for the coming months.
monthlyOptimization
Tests of subject lines, timing and content based on results.
ongoing
What you get
- Flows in your own tool that run on their own and belong to you.
- Flow structure and copy plus a brief for a copywriter for regular content.
- A clean technical setup of your domain and deliverability.
- Revenue tracking for e-mail in GA4 and in your store.
- A monthly overview with recommendations.
Tools
Klaviyo · Shopify · WooCommerce · GA4 · Google Tag Manager · Meta Ads audiences
What it costs
- Automation setup: from €690 one-off. Welcome series, abandoned cart and post-purchase e-mails, including the connection to your store.
- Monthly management: from €450 a month. Campaigns, automations, subject line and content tests, and a report.
You pay a fixed fee, not hours. I am not a VAT payer, prices are final.
Frequently asked questions
Which tool do you recommend?
For online stores, most often Klaviyo, because it works well with order data. With a smaller list a cheaper tool is enough. We choose based on your platform and budget.
Do you write the e-mails?
I design the structure and write the copy for the automated flows. Regular newsletter content and design are better handled by a copywriter, and I prepare a clear brief for them.
Is e-mail marketing GDPR-compliant?
Yes, if you have consent or legitimate interest and an easy way to unsubscribe. I set up forms with double opt-in and the right consent wording.
How do I know how much e-mail earns?
Every flow and campaign has UTM parameters and attributed orders in the tool and in GA4. In the monthly overview you see revenue, not just opens.
Contact
Let’s build your flows
Tell me which tool you use and how big your list is. Within 24 hours I will tell you where to start.
- Reply within 24 hours
- Bratislava · remote for Europe and the US
- First audit free