Blog
Poznámky o performance marketingu, analytike a raste — z reálnych kampaní.
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Google Ads, Meta and GA4 will never report the same conversions. Here is why the numbers differ, how to spot real tracking errors and which number to use.
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Treating ChatGPT Ads like Google Search, judging them on last-click sales and sending clicks to the homepage. Here is what goes wrong in e-commerce and what to do instead.
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The search terms report shows where Google Ads money leaks. Here is how to read it fast and turn irrelevant queries into negative keyword rules that hold.