Blog
Poznámky o performance marketingu, analytike a raste — z reálnych kampaní.
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Which LinkedIn Ads formats and audience sizes still work at low spend, which ones need budgets a small B2B company will not have, and how to check your own numbers.
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How to send margin-adjusted conversion values to Google Ads so Smart Bidding chases profit instead of turnover, with formulas, a setup checklist and common mistakes.
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A plain explanation of where ChatGPT ads appear, how conversation intent decides which ad shows, how bidding works and which businesses the format fits.
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Search first or Performance Max first? A decision framework for small e-commerce and B2B accounts, plus what breaks when both campaigns chase the same products.